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House of iKons Celebrated Diversity and Inclusion During London Fashion Week

Photo: Designed by TAWA.

Celebrating the next generation of fashion talent, there was no stopping House of iKons from showcasing their creatives on February 18 2023, at the Leonardo Royal St Pauls London Hotel while showcasing a diverse range of models of all ages, shapes, heights and backgrounds from around the world.

Held during London's prestigious Fashion Week, House of iKons reputable Fashion Show has pulled in over 1,000 attendees from high net worth individuals to department stores.

Associated with the World Fashion Council and named one of the Top Six Innovative Brands Disrupting Fashion Worldwide, the fashion platform continues to support a diverse range of designers in London, Los Angeles and Dubai, working with celebrities such as Beyonce, Michelle Obama, Jennifer Lopez to Katy Perry.

Highlighting art, beauty, creativity and diversity, this season saw the show being honoured by HM Queen Sirkit of Thailand, the Mayor of Yalcity in attendance, to showcasing designers from Vietnamese heritage, such as Love Collection.

Exclusively premiered at HoI Show, DivaBigg's solo segment was the first of its kind. With a fashion film documentary on plus size and the transformation of the fashion industry, the documentary highlighted the truths, struggles and need for more change while launching its latest collection for women with real curves.

André Sorino: Visionary, Artist, and Fashion Genius, embraces the idea that ‘fashion is freedom with carefully crafted masterpieces.

Photo: Dress designed by André Soriano.

His designs included a variety of garments from active wear to classic evening wear. Priding himself only specialising in elegant bridal wear and couture gowns, André's collections are created using luxury fabrics such as silk, velvet, chiffon, satin, brocade, taffeta and charmeuse.

In the first season of Bravo TV's "Styled to Rock," a fashion reality programme, he was the breakout star designer and television personality competing in 2013. (produced by Robyn Rihanna). As a result of André's exposure thanks to "Styled to Rock," his designs have appeared on the red carpets of the Grammys, Golden Globes, and Emmy awards as well as been donned by a variety of famous people.

Pam Pinay: This incredible designer's path has been empowering. The PamPinay brand was established as a social project in March 2021, at the height of the Covid-19 pandemic, by two Filipina artists living in Europe. The demand for Filipino women weavers and seamstresses was met by Pamela Gotangco, a multi-awarded visual artist based in Switzerland, and Christian Belaro, a graphic fashion designer based in England.

Moreover, PamPinay is a line of high-calibre apparel exclusively featuring Filipino craftsmanship seeking to advance social business, environmental responsibility, and ethical branding. To give local artisans a means of support, the collection's materials included weaving from different indigenous communities in the Philippines.

Photo: Designed by PamPinay.

"When the global pandemic crippled world economies, I was thinking of ways my art could be part of the solution that the pandemic presented for women in the economically challenged areas of the Philippines," recalls Pamela Gotangco. She adds, "And for Christian Belaro, a year into the pandemic, it had become essential to help those in need.

When stringent travel restrictions were put in place, a collaboration was created online. In May 2021, the initial design was created, and a month later it was made.

Pamela Gotangco paints the fabric pattern for PamPinay in Switzerland before having it digitally translated.

Maria Mahlmann - MM REMIX: is a well-known company with a sizable clientele and is based in Germany. Before establishing herself as an independent designer, Maria worked with well-known companies like Christian Lacroix and Coco Chanel to create contemporary, chic designs with a hint of vintage appeal.

18-year-old artist Zaira Christa introduced her first products. Zaira's collection combined fashion and music thanks to her creative musical ability and fashion sense.

Pimpa Paris, a Thai company, presented its creations for the first time. Pimpa Paris has produced clothing with Thai cultural essence that can be worn by all ladies in the world using special techniques and fabrics from Thailand.

Photo: Designed by Pimpa Paris.

Pimpa received her degree from the Chambre Syndicate de la Couture Parisienne, a renowned school for elite fashion and design that boasts several well-known former students, including Yves Saint Laurent, Valentino Garavawi, and Olivier Lepidus.

Links by Gwen: showcased each pattern as a unique work of art composed of links and chains. Each item embodies elegance.

Will Franco came to HoI with ideal gowns for the red carpet. Will Franco has shown dresses all over the world since HoI's London 2020 Show and has been highlighted in several international fashion magazines, such as Vogue and Harpers Bazaar.

HoI London Fashion Week Show highlighted mind-blowing designs from all over the world with a lineup that turned heads from young to elderly.

Emerging brands on Saturday 18th February included:


1. Vip 360

2. Raaj K Aesthetics

3. Love Collection

4. PamPinay

5. AveriStar

6. Fantasma


8. Park Pharmacy

9. Zilli Coffee

10. Nacharee Thai Kitchen

11. Zaira Christa

12. InfiniteAloe

13. Tawa sponsored by Nydia Crick

Fashion Show:

Segment ONE

GRAND OPENING: Love Collection

Adriana Ostrowska

DNB Couture represented by The Fashion Life Tour


Hafanana Swimwear represented by The Fashion Life Tour


Music Performance: Anya Kay

Jhay Layson

The Fashion Life Tour

Therese Marie Collection

Apple World Collection

Love Collection

Andre Soriano

GRAND FINALE: Yalacity supported by HM The Queen Sirkit of the Thailand Department of



Premier of Documentary - ‘Fat is Fashion’ & Fashion Show of DivaBigg collection

Fashion Show

Segment TWO




Jhay Layson

Maria Mahlmann MM REMIX

Music Performance: Myles Smith

The Fashion Life Tour

CLC Couture

The Fashion Life Tour

Links by Gwen

Adriana Ostrowska

Music Performance: Cooper Phillip

Pam Pinay

Perry Jones represented by The Fashion Life Tour

Zaira Christa

Tawa sponsored by Nydia Crick

GRAND FINALE - Will Franco

Keep up-to-date with House of iKons here.

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