House of iKons During LFW Show Returns: Pushing Diversity and Inclusion to the Forefront

There is one controversial area that continues to dominate headlines within the creative industry - Diversity. Diversity or shall we say, lack of it, is still a matter of great social, political and economic concern.

Pushing diversity and inclusion to the forefront while empowering creativity and innovation, House of iKons, associated with the World Fashion Council and named one of the Top Six Innovative Brands Disrupting Fashion Worldwide, continues to support a diverse range of designers in London and abroad by pulling in over 1,000 attendees per day, from high net worth individuals to department stores.

House of Ikons' impact has been so influential they have seen their designers go from working with the likes of Michelle Obama, Jlo and Beyoncé, to name just a few, to being hand-picked for feature films.

"We will continue each season highlighting beauty and creativity not just in design and music but for ALL regardless of colour, ethnicity, shape, size and sexual orientation; as everyone has the right to look good and feel confident about who they are in the HERE & NOW!"

states House of iKon's Founder and Ceo, Savita Kaye.

"Everyone has that right and we will continue to push boundaries and stereotypes. We are still a small drop in this BIG OCEAN... But we will continue to create a storm and bring beauty and creativity to whoever you are, where ever you are, from around the world," Kaye continues.

Aired on BBC World and viewed by over 300 Million people worldwide, House of iKons not only has a knack for showcasing exclusivity and creativity around the world during prestigious London Fashion Week they have sparked a positive change with many brands following suit.

"We will continue to showcase our iKons and shake the pillars of the fashion industry," Kaye says.

As a result of the pandemic, the fashion industry has had to adapt to a digital platform. In September 2020, House of iKons showcased the 'Digital Diaries' of their designers through 'An Intimate Insight into the World of (Our) iKons,’ focusing on the creative process and the ‘Labour of Love’ behind the scenes.

February 2021, saw House of iKons create a high-end fashion film 'Uniting the World of Creativity,' aired on numerous platforms from Amazon Prime, ROKU to AppleTV in addition to ‘Rising Fashion TV Show'.

‘Fashion plays a big part in our mental health. If we look good, we feel good. Our confidence increases and there is a positive impact in our personal and professional lives. I truly believe that the silver lining from this pandemic is that the emerging creatives will do well," says Kaye.

September 2021 will see the House of iKons live event return with a special opening performance from ‘Americas Got Talent’ Sal Valentinetti part of the ‘Rising Fashion TV Show’ on Amazon and ROKU.

In addition to the world's most talented designers and musicians uniting under one roof, cross collaborations include The Fashion Life Tour USA, Chengdu Fashion Week China and Hidden Beauty of Kurdistan.

Sponsored by: The Fashion Life Tour, Chengdu Fashion Week, Girl Meets Brush & Zarya Azadi, House of iKons London Fashion Week Live AW21 show runs from Saturday, 18 – Sunday, 19 September at Leonardo Royal St. Paul's London Hotel. Tickets for the show can be purchased here.

In an industry where diversity is yet to be fully embraced, the future for ‘House of Ikons’ looks bold and bright.